Naming conventions are one of the foremost considerations when you're normalizing a database. Names are how you will refer to objects in the database. You want to give your tables names that are descriptive of the type of information they contain so that the data you are looking for is easy to find. Descriptive table names are especially important for users querying the database that had no part in the database design. A company-wide naming convention should be set, providing guidance in the naming of not only tables within the database, but users, filenames, and other related objects. Designing and enforcing naming conventions is one of a company's first steps toward a successful database implementation.
